iPhone users watch far more online video than Android users

Ooyala

iPhone users sure do watch a lot of video compared to their Android-using counterparts—at least according to video analytics firm Ooyala. In a new report (PDF) published Monday, Ooyala says a full two-thirds—67 percent—of its Web video time in 2012 was consumed by iPhone users, while a third is consumed by Android devices.

The report will undoubtedly feed Apple's party line that iOS users just love to use their devices that much more than Android users. It's important to remember, though, that Ooyala is only measuring video analytics for the companies it offers analytics for—it's possible that the companies using Ooyala target iPhone users more than Android users in their content. Still, as AllThingsD pointed out, videos going through Ooyala are viewed by ~200 million unique users worldwide. That's no small number, targeting or not.

The video-watching numbers are practically a straight reversal of Android's market share numbers when compared to iOS. Ooyala's report cites IDC's Worldwide Quarterly Mobile Phone Tracker, which put iOS's 2012 market share at a mere 19 percent while Android's sat at 68 percent. Fortune offers several possible explanations for why the two charts seem so skewed, ranging from the possibility that IDC's numbers are just plain wrong to the theory that "Apple users are different from Android users."

Indeed, iPhone users are often "different" from Android users when it comes to software and aesthetic preferences, though it doesn't seem like those differences would translate to something as universal as watching videos on the Internet. What do you think of Ooyala's report and why iPhone users might be making a better showing in the video-watching department?

Source:http://arstechnica.com